| tm on Tue, 8 Apr 1997 02:32:13 +0200 (MET DST) |
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| <nettime> Define Field |
TESCO
||||| A N N O U N C I N G
Tescos Clubcard / Personal Data Fairy Database
Define Field:"This information is free as long as you fill in the form"
Name:(Tescos clubcard is a reward scheme for Net surfers. Earn
rewards when you surf)
Date Of Birth:(Personal Data Fairy is a dysfunctional database)
Clubcard No.: (Your clubcard has a PIN. Each Tescos
transaction is recorded, encoded and added to the PDF database)
Occupation: (Marketing is now a process of
relationship-building. It allows you to participate in
constructing the advertising message aimed personally at you)
Sex: (Your desire for publicity and privacy at the same time
induces a compulsion to create pseudonyms and alter egos)
Address: (As a clubcard member you are entitled to engage in
dialogue with Tescos and other members of the club)
Tel No: (The emphasis on personalised communication makes
you
feel special)
Occupation: (Your multiple database identities are a
commodity form. There is no room for ambiguity: define field)
Size: (There is a large margin for error and falsification which
is reproducible)
----------------------------------------------------------------------------
-----
PDF
Tescos
www.irational.org/tm/tescos
TESCOS SPRING SALE NOW ON AT >>>BACKSPACE<<< CLINK ST WINCHESTER WHARF
LONDON
----------------------------------------------------------------------------
-----
be your own propagandist
---
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